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Hello I am Brad .From some few days I wished to make a website for my own. Being a non technical Is was very difficult for me to sort out the best company, who can satisfy me. There are many list of company in various search engines like Google , yahoo, altavista etc. But they are not my type because budget is always a factor for me. At that moment one of my close friend “John” told me about “ Encoders “ . and it was a great experience for me when I talk with Encoders at their live support and find the best quality service provider in cheap rate. And the most important thing is that they have the ability to satisfy their clients and meeting deadline carefully. After finding Encoders I tell them clearly about my requirements and they assured me that my website will ready within 15 days in just 10$$ per hour rate . Isn’t it sounds very interesting to all of you?? I feel extremely fortunate to have found Encoders and confident that our website will give us a distinct advantage over our competitors. All of you who are new to build a website for yourself or your business can contact with “ Encoders “ . It will be very helpful and cost effective for you all. Be a client I can say that it would be profitable for all of you to build website from Encoders , the India based we development company.

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Pay per click (PPC) is an Internet advertising model used on search engines, advertising networks, and content websites, such as blogs, where advertisers only pay when a user actually clicks on an advertisement to visit the advertisers’ website. With search engines, advertisers typically bid on keyword phrases relevant to their target market. When a user types a keyword query matching an advertiser’s keyword list, or views a webpage with relevant content, the advertisements may be displayed. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above the “natural” or organic results on search engine results pages, or anywhere a webmaster or blogger chooses on a content page. Content websites commonly charge a fixed price for a click rather than use a bidding mechanism.Although many PPC providers exist, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the largest network operators as of 2007. Minimum prices per click, often referred to as costs per click (CPC), vary depending on the search engine and the level of competition for a particular phrase or keyword list—with some CPCs as low as US$0.01. Very popular search terms can cost much more on popular search engines. The PPC advertising model is open to abuse through click fraud, although Google and other search engines have implemented automated systems to guard against abusive clicks by competitors or corrupt webmasters.

Pay per click campaigns can be categorized into two major categories: sponsored match (or keyword) and content match. Sponsored match campaigns involve the display of advertisements on search engine results pages, whereas content match campaigns involve the display of advertisements on publisher websites, newsletters, and e-mails.
There are other types of pay per click programs that target product or service searches and product comparison sites. Search engine companies may participate in more than one category. PPC programs do not generate any revenue solely from Web traffic for websites that display the advertisements: Revenue is generated only when a user clicks on the advertisement itself.

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Ajax (asynchronous JavaScript and XML), or AJAX, is a group of interrelated web development techniques used for creating interactive web applications or rich Internet applications. With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page.Data is retrieved using the XMLHttpRequest object or through the use of Remote Scripting in browsers that do not support it. Despite the name, the use of JavaScript, XML, or asynchrony is not required.

The term Ajax has come to represent a broad group of web technologies that can be used to implement a web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that it refers specifically to these technologies:

* XHTML and CSS for presentation
* the Document Object Model for dynamic display of and interaction with data
* XML and XSLT for the interchange and manipulation of data, respectively
* the XMLHttpRequest object for asynchronous communication
* JavaScript to bring these technologies together

Since then, however, there have been a number of developments in the technologies used in an Ajax application, and the definition of the term Ajax. In particular, it has been noted that:

* JavaScript is not the only client-side scripting language that can be used for implementing an Ajax application. Other languages such as VBScript are also capable of the required functionality.
* the XMLHttpRequest object is not necessary for asynchronous communication. It has been noted that IFrames are capable of the same effect.
* XML is not required for data interchange and therefore XSLT is not required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used.

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Ajax (asynchronous JavaScript and XML), or AJAX, is a group of interrelated web development techniques used for creating interactive web applications or rich Internet applications. With Ajax, web applications can retrieve data from the server asynchronously in the background without interfering with the display and behavior of the existing page.Data is retrieved using the XMLHttpRequest object or through the use of Remote Scripting in browsers that do not support it. Despite the name, the use of JavaScript, XML, or asynchrony is not required.

The term Ajax has come to represent a broad group of web technologies that can be used to implement a web application that communicates with a server in the background, without interfering with the current state of the page. In the article that coined the term Ajax, Jesse James Garrett explained that it refers specifically to these technologies:

* XHTML and CSS for presentation
* the Document Object Model for dynamic display of and interaction with data
* XML and XSLT for the interchange and manipulation of data, respectively
* the XMLHttpRequest object for asynchronous communication
* JavaScript to bring these technologies together

Since then, however, there have been a number of developments in the technologies used in an Ajax application, and the definition of the term Ajax. In particular, it has been noted that:

* JavaScript is not the only client-side scripting language that can be used for implementing an Ajax application. Other languages such as VBScript are also capable of the required functionality.
* the XMLHttpRequest object is not necessary for asynchronous communication. It has been noted that IFrames are capable of the same effect.
* XML is not required for data interchange and therefore XSLT is not required for the manipulation of data. JavaScript Object Notation (JSON) is often used as an alternative format for data interchange, although other formats such as preformatted HTML or plain text can also be used.

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JavaScript is a scripting language most often used for client-side web development. It was the originating dialect of the ECMAScript standard. It is a dynamic, weakly typed, prototype-based language with first-class functions. JavaScript was influenced by many languages and was designed to look like Java, but be easier for non-programmers to work with.Although best known for its use in websites (as client-side JavaScript), JavaScript is also used to enable scripting access to objects embedded in other applications .JavaScript, despite the name, is essentially unrelated to the Java programming language, although both have the common C syntax, and JavaScript copies many Java names and naming conventions. The language was originally named “LiveScript” but was renamed in a co-marketing deal between Netscape and Sun, in exchange for Netscape bundling Sun’s Java runtime with their then-dominant browser. The key design principles within JavaScript are inherited from the Self and Scheme programming languages.”JavaScript” is a trademark of Sun Microsystems. It was used under license for technology invented and implemented by Netscape Communications and current entities such as the Mozilla Foundation.

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Structured programming

JavaScript supports all the structured programming syntax in C (e.g., if statements, while loops, switch statements, etc.). One partial exception is scoping: C-style block-level scoping is not supported. JavaScript 1.7, however, supports block-level scoping with the let keyword. Like C, JavaScript makes a distinction between expressions and statements.

[edit] Dynamic programming

dynamic typing
As in most scripting languages, types are associated with values, not variables. For example, a variable x could be bound to a number, then later rebound to a string. JavaScript supports various ways to test the type of an object, including duck typing.[8]
objects as associative arrays
JavaScript is heavily object-based. Objects are associative arrays, augmented with prototypes (see below). Object property names are associative array keys: obj.x = 10 and obj["x"] = 10 are equivalent, the dot notation being merely syntactic sugar. Properties and their values can be added, changed, or deleted at run-time. The properties of an object can also be enumerated via a for…in loop.
run-time evaluation
JavaScript includes an eval function that can execute statements provided as strings at run-time.

[edit] Function-level programming

first-class functions
Functions are first-class; they are objects themselves. As such, they have properties and can be passed around and interacted with like any other object.
inner functions and closures
Inner functions (functions defined within other functions) are created each time the outer function is invoked, and variables of the outer functions for that invocation continue to exist as long as the inner functions still exist, even after that invocation is finished (e.g. if the inner function was returned, it still has access to the outer function’s variables) — this is the mechanism behind closures within JavaScript.

[edit] Prototype-based

prototypes
JavaScript uses prototypes instead of classes for defining object properties, including methods, and inheritance. It is possible to simulate many class-based features with prototypes in JavaScript.
functions as object constructors
Functions double as object constructors along with their typical role. Prefixing a function call with new creates a new object and calls that function with its local this keyword bound to that object for that invocation. The function’s prototype property determines the new object’s prototype.
functions as methods
Unlike many object-oriented languages, there is no distinction between a function definition and a method definition. Rather, the distinction occurs during function calling; a function can be called as a method. When a function is invoked as a method of an object, the function’s local this keyword is bound to that object for that invocation.

[edit] Others

run-time environment
JavaScript typically relies on a run-time environment (e.g. in a web browser) to provide objects and methods by which scripts can interact with “the outside world”. (This is not a language feature per se, but it is common in most JavaScript implementations.)
variadic functions
An indefinite number of parameters can be passed to a function. The function can both access them through formal parameters and the local arguments object.
array and object literals
Like many scripting languages, arrays and objects (associative arrays in other languages) can be created with a succinct shortcut syntax. The object literal in particular is the basis of the JSON data format.
regular expressions
JavaScript also supports regular expressions in a manner similar to Perl, which provide a concise and powerful syntax for text manipulation that is more sophisticated than the built-in string functions.

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CodeIgniter is an open source web application framework for use in building dynamic web sites with PHP. It enables developers to build applications faster - compared to coding from scratch - by providing a rich set of libraries for commonly needed tasks, as well as a simple interface and a logical structure to access these libraries. The first public version of CodeIgniter was released on February 28, 2006. The latest stable version 1.6.3 was released June 26, 2008.

CodeIgniter encourages use of the model-view-controller architectural pattern.

It shares a number of characteristic concepts and features with other MVC frameworks like Ruby on Rails:

* Support for multiple database platforms
* database access with active records
* Session Management
* Form and Data Validation
* Full Page Caching
* Scaffolding
* Template Engine Class
* Support for Hooks, Class Extensions, and Plugins

Among other MVC frameworks, CodeIgniter positions itself by these properties:

* PHP 4 Compatible. Use with PHP 5 provides benefits such as method chaining ability.
* Light weight codebase
* Simple installation and directory structure
* Error Logging
* Flexible URI Routing

It adds a number of features or classes that other frameworks do not yet offer per default:

* Security and XSS Filtering
* Email Sending Class. Supports Attachments, HTML/Text email, multiple protocols (sendmail, SMTP, and Mail) and more.
* Image Manipulation Library (cropping, resizing, rotating, etc.). Supports GD, ImageMagick, and NetPBM
* File Uploading Class
* FTP Class
* Localization
* Pagination
* Data Encryption
* Benchmarking
* Application Profiling
* Calendaring Class
* User Agent Class
* Zip Encoding Class
* Trackback Class
* XML-RPC Library
* Unit Testing Class
* Search-engine Friendly URLs
* Large library of “helper” functions.

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Web development is a broad term for any activities related with developing a web site for the World Wide Web or an intranet. This can include web design, web content development, client-side/server-side scripting , web server configuration, and third-party software integration. Web development can range from developing the simplest static single page of plain text to the most complex web-based internet applications, electronic businesses, or social network services.

We at Encoders offers professional Website development services to help you successfully plan, create, maintain and market your Web development project.

Whether you’re looking for a complete Internet solution or just a minor update, Encoders can provide your business with a solution that meet your needs. Our team works with you every step of the way to create a web site to your specifications and satisfaction.

Our strengths include fresh and creative graphic design, solid information architecture, and useful Web interactive features including polls, e-newsletters, message boards and forums.

Our focus is on clean looking, fast loading, website design and web page design with intuitive navigation and layout that enables the visitor to find what he or she is looking for quickly and easily.

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Electronic commerce, commonly known as e-commerce or eCommerce, consists of the buying and selling of products or services over electronic systems such as the Internet and other computer networks. The amount of trade conducted electronically has grown extraordinarily since the spread of the Internet. A wide variety of commerce is conducted in this way, spurring and drawing on innovations in electronic funds transfer, supply chain management, Internet marketing, online transaction processing, electronic data interchange (EDI), inventory management systems, and automated data collection systems. Modern electronic commerce typically uses the World Wide Web at least at some point in the transaction’s lifecycle, although it can encompass a wider range of technologies such as e-mail as well.A large percentage of electronic commerce is conducted entirely electronically for virtual items such as access to premium content on a website, but most electronic commerce involves the transportation of physical items in some way. Online retailers are sometimes known as e-tailers and online retail is sometimes known as e-tail. Almost all big retailers have electronic commerce presence on the World Wide Web.Electronic commerce that is conducted between businesses is referred to as Business-to-business or B2B. B2B can be open to all interested parties or limited to specific, pre-qualified participants.Electronic commerce is generally considered to be the sales aspect of e-business. It also consists of the exchange of data to facilitate the financing and payment aspects of the business transactions.

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A website is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet.

A Web page is a document, typically written in (X)HTML, that is almost always accessible via HTTP, a protocol that transfers information from the Web server to display in the user’s Web browser.All publicly accessible websites are seen collectively as constituting the “World Wide Web”.The pages of websites can usually be accessed from a common root URL called the homepage, and usually reside on the same physical server. The URLs of the pages organize them into a hierarchy, although the hyperlinks between them control how the reader perceives the overall structure and how the traffic flows between the different parts of the sites.Some websites require a subscription to access some or all of their content. Examples of subscription sites include many business sites, parts of many news sites, academic journal sites, gaming sites, message boards, Web-based e-mail, services, social networking websites, and sites providing real-time stock market data. Because they require authentication to view the content they are technically an Intranetsite Intranet.

Organized by function a website may be

* a personal website
* a commercial website
* a government website
* a non-profit organization website

It could be the work of an individual, a business or other organization and is typically dedicated to some particular topic or purpose. Any website can contain a hyperlink to any other website, so the distinction between individual sites, as perceived by the user, may sometimes be blurred.Websites are written in, or dynamically converted to, HTML and are accessed using a software interface classified as an user agent. Web pages can be viewed or otherwise accessed from a range of computer-based and Internet-enabled devices of various sizes, including desktop computers, laptop computers, PDAs and cell phones.A website is hosted on a computer system known as a web server, also called an HTTP server, and these terms can also refer to the software that runs on these system and that retrieves and delivers the Web pages in response to requests from the website users. Apache is the most commonly used Web server software and Microsoft’s Internet Information Server (IIS) is also commonly used.

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Link campaign
Link campaigns are a form of online marketing and SEO. A business seeking to increase the number of visitors to its web site can ask its strategic partners, professional organizations, chambers of commerce, suppliers, and customers to add links from their web sites. A link campaign may involve mutual links back and forth between related sites, but it doesn’t have to require the reciprocation of links.

Incestuous linking
Is an SEO strategy used by a webmaster to promote a collection of their own web sites, or those of close friends.
Due to the domination of the search engine market by Google, and its underlying PageRank technology, sites are deemed to be more important if they have large numbers of inbound links. If those inbound links are also from highly ranked web sites, they will boost the web site further. With the take-up of blogging and social networking sites such as MySpace, this has resulted in lots of web sites that are inter-linked and can artificially improve the ranking of a web site without merit, i.e. without valuable or unique content.When the sites are not directly owned, this is referred to as a web clique.

Overlinking
Overlinking in a webpage or another hyperlinked text is the characteristic of having too many hyperlinks.

It is characterized by:

* A large proportion of the words in each sentence being rendered as links.
* Links that have little information content, such as linking on specific years like 1995, or unnecessary linking of common words used in the common way, for which the reader can be expected to understand the word’s full meaning in context, without any hyperlink help.
* A link for any single term is excessively repeated in the same article. “Excessive” is usually more than one link for the same term in a line or a paragraph, since in this case one or more duplicate links will almost certainly then appear needlessly on the viewer’s screen.

Underlinking
The opposites of overlinking are null linking and underlinking, which are phenomena in which hyperlinks are reduced to such a degree as to remove all pointers to a likely-needed context of an unusual term, in the text-area where the term occurs. Underlinking results whenever a reader encounters an odd term in an article ,and wants to briefly browse more deeply at that point, but he or she cannot without an extensive search of the article for a  instance of the linked term.The extreme case of underlinking is a dead-end page, a page with no links at all. Usability experts discourage making dead-end pages.

Link doping
Link doping  refers to the practice and effects of embedding a large number of gratuitous hyperlinks on a website, in exchange for reciprocal links. Mainly used when describing blogs, link doping usually implies that a person hyperlinks to sites he or she has never visited, in return for a place on the website’s blogroll, for the sole purpose of inflating the apparent popularity of his or her website. Since the search algorithms of many web directories and search engines rely on the number of hyperlinks to a website to determine its importance or influence, link doping can result in a high placement or ranking for the offending website.Originally used in an essay published in Sobriquet Magazine and on Blogcritics.org, link doping has been confused with the related practice of excessive hyperlinking, also known as “link whoring”. While the two phrases may be used interchangeably to describe gratuitous linking, link doping carries the additional connotation of deliberately striving to attain a certain level of success for one’s website without having earned it through hard work.

Free for all linking

A free for all (FFA) link page is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites, hoping that the resulting incoming links will increase the ranking of their site in search engines. Experts in SEO techniques do not place much value on FFAs. First, most FFAs only maintain a small number of links for a short time, too short for most search engines to pick up. Second, the high “human” traffic to FFA sites is almost completely other webmasters visiting the site to place their own links manually. Finally, search engine algorithms count more than link numbers, they also check relevancy which the unrelated links on FFA sites do not have. Another drawback to FFAs is the amount of spam e-mail webmasters will receive from members of the FFA. Using an FFA can be considered a form of spamdexing.

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